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Tech

The power of social media is tech logotransforming the way in which nonprofit's accomplish their missions. Although most nonprofits have started to experiment with social media applications, the uptake is still limited-- and often, not part of a broader strategic approach. However, traditional nonprofit activities, such as fundraising and advocacy, will directly benefit from the availability of a wide range of affordable online services and applications.

 

 

ARTICLES

"7 Steps to Measuring Your Brand's Social Media Health" by Maria Ogneva

A useful list of things to look for when evaluating the effectiveness of your think tank's online presence. 

"Top Ten Technology and Social Media Resources for Nonprofits" by Becky Weigand

A great list of resources on the different uses for technology and social media in the nonprofit sector all in place.

"Top 20 Sites to Improve your Twitter Experience" by Vadim Lavrusik

Mashable compiled a list of the top 20 third-party websites for making your Twitter experience more useful and easier to manage.

"8 Powerful Ways to use Facebook Landing Tabs" by Cindy King

Are you looking to turn more Facebook lurkers into fans of your page? There’s no better way to do this than with a custom Facebook landing tab.


"Using Social Media to Advance Freedom" by Anja Hartleb-Parson 

If you aren't active on social networks yet, what are you waiting for? This useful post includes short videos on how to get set up on the main social networks. 

"Using Predictive Analytics on Web Data" by Vijay Chittoor

This article discusses how to use predictive analytics as a next step from basic  web analytics. By using predictive analytics, you can lower your cost of acquiring users, ensure sticky customers and more. This article would be useful for those who've mastered their website, and want to take their sites metrics to the next level. 

"How to Create a Great Website" by Seth Godin

This concise, yet informative article, quickly gives good advice when building a website.

"Five SEO Secrets to Make Your Site More Visible" by James A. Martin

This article offers advice on strategies to maximize search results so that your organization's website comes up on the first page of a google search. 

"Lacking a Culture of Philanthropy in Your Country? Perhaps Social Networking Can Help" by Jo Kwong

In this article, Atlas's Jo Kwong encourages think tanks to look online for new donors.

"What are the Metrics of Success for your Online Community?" by Bob Cramer

If your organization is working to build an online social community, this article will help you evaluate the usefullness and success of the sites.

"Why Use Wordpress?" by Blog Oh Blog!

Read this if you are thinking of redesigning your website, but aren't sure where to start. This article offers advice on using Wordpress to power your websites.

"How to Make Low Cost Online Videos" by ReelSEO

"5 Facebook Tips" by Steve Coulson

Tips on optimizing your organization's facebook fan page.

"26 Charities and Non-Profits on Twitter" by Lon S. Cohen

This article lists the top 26 Charity organizations active on Twitter, and offers examples of effective marketing strategies for your organization.


"Creating Video for Business on a Shoestring Budget" by ReelSEO

This article offers a basic how-to on creating a great online video using a small video camera, and an online video making site called animoto.

"10 Usability Findings and Guidelines" by Dmitry Fadeyev

This blog post offers practical pointers on how individuals relate to websites, everything from what kind of images to use to how wide your spacebar should be.

RESOURCES

Twitter Guidebook

This guidebook, put together by the social networking blog "Mashable" is a comprehensive guide to Twitter. From basic introductions, to strategies for businesses or non profits, this guide tackles frequentlky-asked questions about this outreach tool to help you get started.

New Media Mania

A regular live program from the State Policy Network, this live "internet show" offers tech, policy and other tips from experts, and allows you to ask questions and get them answered live.


We Are Media

This wikie offers training, advice and ideas tailored specifically for the needs of a nonprofit organization. There are instructional materials on blogging, podcasting, using flickr and more.

Atlas Liberty Forum 2009- Viral Video Marketing

Audio from a panel on Viral Video Marketing at Atlas's Liberty Forum.


WORDY.COM

This inexpensive online editing service allows you to ensure that your public documents are error free.

Creative Commons

Creative Commons is a nonprofit organization that increases sharing and improves collaboration.


Make Internet TV

This is a guide with step-by-step instructions for recording and publishing internet video.Make Internet TV is suitable for many levels of experience.


Tech Soup

TechSoup.org offers nonprofits a one-stop resource for technology needs by providing free information, resources, and support.

Mashable.com

Find everything from lists of the top 10 new media tools of 2009 to templates for new websites. The social media website to bookmark.

Stock.XCHNG

The leading FREE stock photo site.

Atlas Economic Research Foundation 2010 All Rights Reserved.
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