http://www.atlastoolkit.org Your one stop for valuable marketing, fundraising, tech, management, and non-profit advice. Brought to you by the Atlas Economic Research Foundation. en-us Fri, 16 Jul 2010 22:49:44 +0400 http://www.rssfeedssubmit.com/rss-generator/ http://atlastoolkit.org/images/header_home.jpg http://atlastoolkit.org/images/header_home.jpg 88 31 http://atlastoolkit.org/management.html Managers have resources to invest - their time, talent and, possibly, human resources. The goal (function) of management is to get the best return on such resources by getting things done efficiently. This doesn\'t imply being mechanical or narrowly controlling as some writers on management suggest. The articles and books below will give you some valuable tips and strategies for good management. http://atlastoolkit.org/fundraising.html Have you ever thought of fundraising as that necessary, but evil, chore that you must do in order to grow your organization? Toss those thoughts aside and embark on a journey to share an amazing opportunity -- the opportunity to help build a wealthier and more prosperous world! Read, engage, and discuss....the sky\'s the limit when it comes to discovering new ways to advance freedom. http://atlastoolkit.org/boards.html How does a Board function? What does it do? Is it necessary to have a board? If you have asked yourself these questions, don\'t worry! That is a healthy starting point. There is a growing need for nonprofit organizations throughout the world to be more effective and productive. One the many ways they are achieving this is by broadening and strengthening the constitution of their Boards. http://atlastoolkit.org/communications.html Often when we think of marketing, we think of promoting and advertising products for sale. But marketing is much more than that. Marketing ranges from street theater to posting banners and applying logos. It is everything that contributes to your organization\'s public image, which, when developed effectively, helps earn the trust and confidence of beneficiaries, local leaders and donors. http://atlastoolkit.org/tech.html The power of social media is transforming the way in which nonprofit\'s accomplish their missions. Although most nonprofits have started to experiment with social media applications, the uptake is still limited-- and often, not part of a broader strategic approach. However, traditional nonprofit activities, such as fundraising and advocacy, will directly benefit from the availability of a wide range of affordable online services and applications. http://atlastoolkit.org/guidingprinciples.html Ever get tongue-tied when facing down your emotional, but ideologically mis-aligned friends? To be an effective free-market leader, it is important to effectively articulate, promote, and defend the ideas of liberty: free markets, rule of law, limited government and individual responsibility. Below are some classics, as well as more modern favorites of Atlas friends and staff.